Frequently Asked Questions
StoryBrand is a marketing framework developed by Donald Miller, the author of the books StoryBrand Marketing and Marketing Made Simple. The StoryBrand framework is a marketing messaging tool that allows businesses to clarify their message using a seven-part process that magnifies the power of story. It is a way of structuring a marketing message around the classic heroic journey, using a story-driven approach to communication that places the customer at the center of the story.
“When we position our customer as the hero and ourselves as their guide, we will be recognized as a sought-after character to help them along their journey. In other words, your audience is Luke Skywalker. You get to be Yoda. It’s a small but powerful shift. This honors the journey and struggles of our audience and it allows us to provide the product or services they need to succeed” – Donald Miller
Sure you can! But how has that worked for you so far? Most likely, the reason you are here is because you know you need some help. The vast majority of business owners are not writers, and don’t understand the StoryBrand framework enough to do it properly. Many of my clients come to me after months (or years) of trying to do this on their own. They wasted time and energy to get to a place of total frustration, and then finally reached out for help to get it done right.
So yes, you can try it on your own. But please keep me in mind if you get stuck.
Most people say it’s pretty fun. And enlightening!
Logistically, we meet for two or three 90-minute zoom calls. I ask lots of really great questions, listen deeply, and help you explore deeper meaning and ideas that may be buried just beneath the surface. I send you draft versions for your review and suggestions, and put the final copy — plus suggestions for how to use it — into your Marketing Playbook.
Stylistically, I’m not afraid to lean in, nor am I pushy. I have a keen ability to see the big picture and the details; it’s one of my super-powers. So I can help you with your overall vision, as well as develop plans to meet your goals, and create the content to fill it all in. Schedule a free face-to-face meeting with me to see if we click.
A guide leads the way but doesn’t tell you what to do. A guide gives you information, direction, and encouragement to do what you haven’t done yet. I help take you to where you want to go, and draw out what is already inside of you. Think of me as a coach, someone who can share the tips and tricks of success, and help you avoid the pitfalls that may lie ahead. I support you with insight, expertise, and collaboration to achieve your goals.
I have an array of individual products to help you craft a strong marketing message and presence, or three packages that combine the most popular options. My specialty is copywriting and word-smithing, crafting intriguing content for websites, emails, brochures, and other marketing material.
Here are my individual products:
|Your StoryBrand script and one-liner||$1,500|
|Wireframe your website home page or landing page||$2,500|
|Create a lead-generating PDF||$1,000|
|Create a relationship-building email campaign (5 emails)||$1,500|
|Create a sales sequence (5 emails)||$1,500|
|Create presentations (keynote, elevator pitch, tag lines, event strategies)||Starting at $300|
|Story Brand script Guide consultation||$250|
|Ghostwriting or writing coaching for your book||Contact me for pricing|
And here are my popular packages:
|MESSAGING||WEBSITE COPY||COPY & FUNNEL|
|A clear BrandScript script – the ‘story’ of your brand||BASIC package + Wireframe and copy for your homepage||WEBSITE COPY package + Marketing Strategy Session
|Your one-liner||Copywriting for 3 interior web pages||One lead-generating PDF AND 5-email sales sequence|
Yes! I offer a Guide Consultation to refine your script or wireframe (separate consultations) to make sure it’s clear and powerful. Read either of the Building a StoryBrand or Marketing Made Simple books and follow the prompts to create your script or website wireframe. Or, take either of the ‘StoryBrand Messaging Framework’ or ‘Marketing Made Simple’ courses at Business Made Simple University and complete each module to create your script or website wireframe. Or, take the StoryBrand 2-day Live Workshop, where you will be guided directly by Donald Miller and his team.
When you have completed your StoryBrand script or website wireframe, schedule your Guide Consultation to refine your script or wireframe (separate consultations) to make sure it’s clear and powerful. The 60-minute consultation includes a written summary of my recommendations.
Most people LOVE this process. We have three 90-minute meetings. In the first two meetings, I ask a ton of questions, you come up with a ton of ideas and words; it’s major brainstorming. Just when you feel like you’re saying all the same things over and over, I put all your words into a magic device (actually, it’s a template) and it comes out as this intriguing narrative of how you serve your clients.
In our final session, we review your draft script and refine it. I also provide strategies for how to implement it. We go from a jumble of words and ideas to a polished script in just three sessions! We can finish in as little as two weeks.
Oh, and you get all the notes and words you came up with in case you want to use them later.
In college I majored in Sociology, with an emphasis on Women’s and Multi-cultural Studies, and a minor in Psychology. I like to study the way people behave and think and respond, and I'm particularly interested in the impact of systems of marginalization and how to disrupt them.
I worked in healthcare administration for nearly 20 years, primarily as a project manager and change agent.
Since starting my own birth support business in 2001, I applied my insights from sociology, psychology, and business operations to run and market my business. At first, I loathed marketing. Then I started to realize the creativity within that task, and started taking master classes in marketing in 2016. I found out I really loved it!
I began teaching business basics courses for birth professionals in 2006, then moved into coaching birth professionals to start and optimize their businesses in 2014, and developed my JumpStart Your Doula Business 12-month program in 2018. I continue to serve as a life and business coach for individuals and groups.
I am a graduate of Women Rocking Business’ Entrepreneurial Leadership Academy, The Narrative Project's Get Your Book Done, Business Made Simple University, and a Certified StoryBrand Guide.