Looking for the right words to market your good work?

I can help.

messaging, copywriting & marketing for socially conscious businesses.

Develop a clear message

attract your ideal clients

Create a marketing strategy that works

Would you rather spend your time doing the work you are meant to do, or trying to find new clients?

When your marketing isn't working, you lose clients, valuable time, money, and even confidence. Nothing is worse than having amazing services to offer but only a trickle of clients knocking at your door. You are so busy trying to find new clients that you wonder if you really can make the difference that inspired you in the first place...

STORYLINE MARKETING HELPS YOUR BUSINESS GROW WITH:

A clear message

We’ll develop your clear marketing message into a compelling story, using the 7-component StoryBrand framework. These components can be used in many ways, over and over, to get results.

An effective marketing strategy

We’ll create a specific marketing strategy, unique to your business, using proven methods that attract your ideal clients, build a relationship with them, and turn them into customers.

Personality-based copywriting

We'll capture your voice and exactly what you want to say with marketing copy that shines! Web pages, emails, lead generators, video scripts, and more.

And a partner who shares your mission

My life and work includes a commitment to social justice and anti-racism work. If yours does too, we’ll help amplify your voice and raise up your business.

I believe people doing good work should have businesses that thrive. – Carrie Kenner

I understand wanting to do good work in the world.

And the world needs the work you are doing right now! The problem is: folks may not know you exist, what you do, or how important your work is. I will help you develop a clear message and a clear marketing strategy so you can thrive.

I’ve been helping small businesses since 2006. I use my experience as a business coach, Certified StoryBrand guide, and copywriter to help socially conscious businesses hone their message, and make an impact in their communities.

Let’s do good work together.

- Carrie Kenner, STORYBRAND GUIDE & MARKETING CONSULTANT

I understand wanting to do good work in the world.

Let’s do good work together.

- Carrie Kenner, STORYBRAND GUIDE & MARKETING CONSULTANT

1

Schedule a call

If you want an effective message and marketing strategy, you need to talk to someone who knows how to create them. That’s me! Schedule a free, no-obligation call to discuss your vision.

2

Identify your specific goals.

We’ll identify your goals and look at ways to get your message out there, attract leads, develop relationships with potential clients, and turn them into paying customers.

3

Choose the Storyline package that meets your needs

You can decide how much you want to do now, or later. Choose from discounted packages, DIY, or Ala Carte.

4

Implement your Marketing Message Playbook and watch your business grow

Your custom Playbook will include each step you need to make to meet your goals. I can implement it for you, coach you doing it, or let you take it away on your own.

I believe people doing good work should have businesses that thrive.

So I've made that my work...

I use my super-powers of deep listening, seeing details and the big picture simultaneously, and manifesting to help your business grow and thrive. Want to know more about me?

keep reading...

We all have super-powers. Here are mine:

I am masterful at asking insightful questions and listening deeply to your answers
I can see the big picture and the details simultaneously
I possess manifesting magic – I’m great at visioning, planning, organizing, and getting shit done
I have a knack for living unconventionally and inspiring people to bring out their own uniqueness
I’m a birth maven – I understand the complex processes of gestation and birth, the impact of huge life transitions, and how to work with people through extreme vulnerability and stress, from my vast experience as a doula

I use my super-powers to help others manifest theirs.

I hope we get to meet and reveal your super-powers.

Why StoryBrand?

Hello! My name is Carrie Kenner and I am a Certified StoryBrand Guide with Storyline Marketing. What is a StoryBrand Guide, or what is StoryBrand you might be asking?

StoryBrand, Marketing Made Simple, and Business Made Simple are all approaches to marketing developed by Donald Miller. I have learned these approaches in depth so that I can take businesses through each process to help business leaders develop a clear message and clear plan for how to attract customers.

What I love about StoryBrand is it uses the classic components of any good story to help a business speak directly to the their target market. You can have a well-designed website, beautiful colors, and flashy social media. But if someone doesn’t know within a few seconds what it is that you do, it doesn’t matter how beautiful your marketing materials are.

What I do is come up with the content - the language and words - that speak directly to your target market. They will know exactly what you do, how you can help them, and how to work with you within seconds.

At Storyline Marketing I offer various packages that help businesses set their goals, write their story (what we call the StoryBrand Brand Script), design a powerful website, and create sales funnels that are proven to work.

How Did I Get Here?

When I was a little kid, I’d lie on the living room floor, look up at the ceiling, and pretend that the ceiling was the floor of my own private world. I’d design the space, imagine the people that lived there, and create their stories. Later, I’d write those stories into books. I’d draw what I was interested in. I’d sew clothes that I imagined. I created songs on the piano. I’d sculpt and paint and play music, transform seeds and soil into vast quantities of food, and created a 20-year business from a spark of passion. My life has been a series of putting ideas into form.

That’s what I do with Storyline Marketing. I put your ideas into the form of words. I imagine what lives inside a business. And I write its stories.

I grew up and live in the Pacific Northwest. I love friendly people, trees, dogs, water, and sunshine. I’m a master gardener and love to grow food, medicine, and beauty; I have created three urban farms and am looking for land for a rural farmstead now.

I have three grown sons, nine grandchildren, and one great-grandchild.

I’ve been an advocate for racial and social justice since I was 4 or 5 - basically as long as I can remember.

social justice business marketing, diverse group of business people in a bright lit room, interested and engaged and smiling

I believe people doing good work should have businesses that thrive.

So I've made that my work...

I use my super-powers of deep listening, seeing details and the big picture simultaneously, and manifesting to help your business grow and thrive. Want to know more about me?

keep reading...

We all have super-powers. Here are mine:

I can see the big picture and the details simultaneously
I am a master of manifesting – I’m great at visioning, planning, organizing, and getting shit done
I have a knack for living unconventionally and inspiring people to bring out their own uniqueness
I’m a birth maven – I understand birth and birthing people from my vast experience as a doula

I use my super-powers to help others manifest theirs.

When I was a little kid, I’d lie on the living room floor, look up at the ceiling, and pretend it was the floor of my own private world. I would design the space, imagine the people that lived there, and write their life stories. I drew and painted, sewed clothing, invented songs on the piano...I was constantly creating. As an adult I learned to transform seeds and dirt into vast quantities of food, and created a 20-year business from a spark of passion. My life has been a series of putting ideas into form.

That’s what I do with Storyline Marketing. I put ideas into the form of words. I imagine what lives inside a business. And I write its stories.

I grew up and live in the Pacific Northwest. I love friendly people, trees, dogs, water, and sunshine. I’m a master gardener and love to grow food, medicine and beauty; I have created three urban farms and am creating a large homestead now.

I have three grown sons, nine grandchildren, and one great-grandchild.

I’ve been an advocate for racial and social justice since I was 4 or 5 - basically as long as I can remember.

I hope we get to meet and reveal your super-powers.

MESSAGING PACKAGE

My basic plan to get you started with a compelling marketing strategy:

Your 7-component clear marketing message
One-liner
Recommendations for how to implement

Investment: $1,500

FUNNEL PACKAGE

Our most popular package:

Everything in the Messaging Package PLUS:

Home page or landing page wireframe
One lead-generating PDF
Marketing Stratetegy session

Investment: $5,000

COPYWRITING PACKAGE

Everything in the Funnel Package PLUS copywriting in your voice for:

3 interior website pages
5-email sales sequence

Investment: $8,000

DIY & A LA CARTE SERVICES

Want to keep the costs to a minimum? If you like to dive in deep and/or want to keep costs to a minimum, here are a number of ways you can do the majority of the work yourself and then receive expert fine-tuning from me as a StoryBrand Certified Guide.

Learn more about a la carte options

ALA CARTE MENU:

Start with one service, and add additional ones to help your business grow. Mix and match to customize a package that matches your specific needs.

Your clear marketing message (StoryBrand Script) and one-liner	$1,500
Sales Campaign Package (StoryBrand Script, 5-page lead-generating PDF, 5-email campaign)	$3,500
Marketing strategy session	$500
Digital assessment	$350
Wireframe your website home page or landing page	$2,500
Interior website copy (3 pages)	$1,500
Lead-generating PDF (5 pages)	$1,000
Email campaign (5 emails)	$1,500
Ad campaign (events, product launch, capital campaign)	$1,000
Copywriting & design – brochures, rack cards, social media, reports, etc.	Starting at $1,000
Presentations (keynote, elevator pitch, tag lines, event strategies)	Starting at $300

Learn more about DIY options

There are a number of ways you can do the majority of the work yourself (for those that like to dive in deep and/or want to keep the costs to a minimum) and then receive expert fine-tuning from a StoryBrand Certified Guide.

When you have completed your StoryBrand script or website wireframe, I will conduct a Guide Consultation to refine your script or wireframe (separate consultations) to make sure it’s clear and powerful. The 60-minute consultation includes a written summary of my recommendations.

$250 per consultation

Read the book

Read either of the Building a StoryBrand or Marketing Made Simple books and follow the prompts to create your script or website wireframe.

Take the online training

Take either of the ‘StoryBrand Messaging Framework’ or ‘Marketing Made Simple’ courses at Business Made Simple University and complete each module to create your script or website wireframe.

Take the 2-day workshop

Take the StoryBrand 2-day Live Workshop, where you be guided directly by Donald Miller and his team, to develop your script and website wireframe.

Schedule your Guide Consultation here.

"Her carefully crafted questions and her knack for distilling my ideas into a cohesive statement led me to a very clear understanding of what my clients need. I now feel more clear about how to present myself in other marketing materials from email campaigns to social media. Since working with Carrie I've had twice as many enrollments through my website. It's so exciting to see these tools turn into increased traffic and profits!"

- N.S., educator

"Collaborating with Carrie on the Storybrand process was so unbelievably enlightening for me. I was hesitant at first to avail of her service because I was familiar with the Storybrand process and had gone through it on my own in the past. Her clarifying questions and insights really helped me nail down a solid message that I am confident will resonate with all the different client groups I work with. Working with Carrie was exactly the kick in the butt I needed to get serious about my marketing message."

Looking for the right words to market your good work?

I can help.

messaging, copywriting & marketing for socially conscious businesses.

Develop a clear message

attract your ideal clients

Create a marketing strategy that works

WEBSITE

WORKING

Start improving your website today.

Would you rather spend your time doing the work you are meant to do, or trying to find new clients?

STORYLINE MARKETING HELPS YOUR BUSINESS GROW WITH:

A clear message

An effective marketing strategy

Personality-based copywriting

And a partner who shares your mission

I understand wanting to do good work in the world.

- Carrie Kenner, STORYBRAND GUIDE & MARKETING CONSULTANT

I understand wanting to do good work in the world.

- Carrie Kenner, STORYBRAND GUIDE & MARKETING CONSULTANT

1

Schedule a call

2

Identify your specific goals.

3

Choose the Storyline package that meets your needs

4

Implement your Marketing Message Playbook and watch your business grow

I believe people doing good work should have businesses that thrive.

I believe people doing good work should have businesses that thrive.

MESSAGING PACKAGE

Investment: $1,500

FUNNEL PACKAGE

Our most popular package:

Investment: $5,000

COPYWRITING PACKAGE

Investment: $8,000

DIY & A LA CARTE SERVICES

- N.S., educator

- J.H., therapist and doula

WEBSITE

WORK

Start improving your website today with my guide to fixing common website copy mistakes.